Welcoming the Launch of Jessica Flora

Are you looking for everyday essentials with an edge, made from beautiful natural fabrics, that not only make you look and feel fabulous, but are good for the planet too?

Jessica Flora, has just released its stunning new collection of dresses, skirts and blouses, all made from linen and cotton fibres. The collection makes a real statement with pieces evolving from more classic tailoring, to fun, dressy and even a floaty vibe.

The designs are designed to be versatile to take you from day to night and work for all occasions, while others have been designed as real showstoppers, with dressier occasions in mind. Loop holes, frills and ties are some of the delicate and flattering details adding a bespoke touch.

At the moment each piece from Jessica Flora is made-to-order and fully customisable. Would you rather have a closed back on your new dress, or an elasticated sleeve? That’s no problem for owner Jess Beachen and her team.

Jess worked in the fashion industry for a decade before starting the label, which gave her excellent grounding and established the ethical values she carries into her business. “There is so much wastage in the fashion industry, which is why we are as regenerative and circular as possible. We produce a small run of garments a few times a year, and I compost all the fabric offcuts in my worm farm.”

She is excited to be putting her own design stamp on the Jessica Flora range. “Our clothes are fun, easy to wear, and make women feel comfortable and confident that they are rocking a really great look.”

Series 1 is available www.jessicaflora.co.nz