Me and My Phone - Bianca Waghorn

Bianca Waghorn is the brains behind fashion label Ivy Blu. A fashion designer, retailer and mum of four – she still finds time for fitness training and getting outdoors with the family. And she’s a serious i-Phone user.

How long do you spend on your phone each day?

I am always connected. If I’m awake I’m working. Businesses these days need to be active as much as possible there is no such thing as time off. Online is just as much of a priority as being present in the store as this is the way I communicate with many of my customers. Retail is so different to what it used to be. I work on designing throughout the day when it’s quiet.

Are you a caller, a texter or an emailer?

I am probably a texter more than anything else,I find it quicker than emailing, sometimes I call if I want to talk about an urgent matter.

What social media channels do you use most and how do you use them?

I use Facebook and Instagram and I use them all day long until I go to bed. Normally this is because I have to be on them a lot for work. I answer questions and keep in contact with customers from the time I wake up in the morning. I also spend time in the morning posting pics on social.

How do you get your news?

When I’m on social media I also scroll through to see what’s been happening and it’s normally how I find out what’s going on in the world. Facebook is great for a general message but then I usually go to Stuff if I want more details.

What apps do you use?

Apart from social media my most used are probably Messenger, My Fitness Pal, Pinterest and then different school apps.

Do you have any house rules about phones?

I don’t allow phones at the dinner table as we try to use that time to discuss the events of our day. I am definitely finding it difficult to monitor the time my daughter is on the phone. In fact I have just started to restrict it to weekends only for her. TikTok is a terribly addictive app for children and I am starting to see the damage it is doing to them.